Wednesday, September 15, 2010
Workshop #1 Welcome and Introduction to Program
Expectations
»Managing the mentor/protιgιe relationship
»Expectations from the course
»How to make the most of it
Components of expansion planning
Vision, mission & core values
»Are they clear?
»Who needs to know?
Business plan
»Importance of creating one
»Who needs one and how to use it
»Elements of a good business plan from conception to exit strategy
Wednesday, October 6, 2010
Workshop #2 Defining Your Competitive Edge
Market research
What is market research
Why and how to conduct it
How to define your target market
How to use the information to position yourself in a competitive marketplace
Product and service pricing
Wednesday, November 3, 2010
Workshop #3 Fundamentals of Finance
Accounting principles
Interpreting financial statements
Forecasting costs and revenues
Banking relationships/ How to talk to bankers
Financial analysis
Creative financial management
Cash flow vs. profit
Wednesday, December 1, 2010
Workshop #4 Marketing
What does it mean understanding difference between marketing and sales
How to market your product/service (benefits vs. features)
Choosing an agency or do it yourself
Unique selling proposition what is it and why is it important
Promotional strategies direct mail, advertising, e-marketing and e-commerce, PR, networking
Determining a budget and how much to spend on marketing
Tracking results and making informed decisions
Wednesday, January 12, 2011
Workshop #5 Sales
Sales planning and process
Managing sales staff, including incentives/bonuses
Up-selling, cross-selling
Web site as sales tool
Wednesday, February 2, 2011
Workshop #6 Managing People
Leadership
Attracting, retaining and talented employees
HR issues
Human rights/laws
Compensation (e.g., stock ownership, profit sharing and bonus plans)
Employee Assistance Programs (EAPs)
Benefits and perks
Firing
Dealing with customers and providing superior service
Developing client relationships
Wednesday, March 2, 2011
Workshop #7 Technology
Customer relationship management (CRM) tools why and how to use
E-Business, e-commerce do you need it
Setting up and maintaining an effective web site
Optimizing your site for search engines
Tracking results
Selecting and leveraging mobile technology
Back-up systems
Hiring professionals, or do it yourself
Wednesday, April 6, 2011
Workshop #8 Managing Business
Property management, renting, leasing
Proper filing of government payments
Managing Accounts Receivable and supplier credit successfully
Developing supplier relationships
Legal issues
Ethics expectations of governance
Wednesday, May 4, 2011
Workshop #9 Growth Strategies
Accessing capital for expansion
Getting financing/funding options for expansion
Bargaining with financiers
Establishing advisory boards
Going global through trade and exporting
Establishing partnerships and alliances
Wednesday, June 1, 2011
Workshop #10 Work-Life Balance and Program Wrap-up
Work and family: challenges and strategies for developing balance between work and life
Action plan and implementation schedule for expansion
* Subject to Change
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